Want to unlock the true potential of your business? Do it by tapping into the unmatched power of radio advertising.
Think about how customers buy today. Google works great after someone knows what they’re looking for. But the most successful businesses focus on being top-of-mind before the search even begins. That’s where radio shines.
Radio doesn’t just help you get found – it helps you get chosen. It builds familiarity, trust, and awareness for your products and services, sparking interest long before a customer enters your sales funnel. Radio plants the seed early, so when the moment of need arrives, your business is the first one they think of.
Yes, the internet informs. But radio inspires.
Strengthen your brand. Start with radio.
Call or email today for a free, no-obligation, no-pressure consultation – and discover how 92.5 the River can help your business grow and prosper.
Contact
Donald St. Sauveur, General Manager
Phone: 978-374-4733
Email Donald
Advertising Inquiry Form
The Power of Radio Advertising
- Radio is Boston’s #1 reach medium
- Radio has mass appeal, and dominates across key demographics
- Radio is a medium of influence and personality
- Radio advertising delivers exceptional brand recall
- Radio advertising creates top-of-mind brand awareness
- Radio advertising drives online search
- Radio advertising directly impacts purchase decisions
- Radio advertising delivers superior ROI
Learn more in this in this infographic summarizing The Power of Radio.
One-Stop-Shop for Expanded Advertising Reach
92.5 the River provides advertisers with excellent coverage, value, and targeted reach, as our 50,000 watt signal blankets Northeast MA — extending south to the South Shore, west to Worcester, north to Southeastern NH, and even a bit of Southern Maine.
5 Myths & Misconceptions About Radio
MYTH: Everyone is listening to Pandora/Spotify/Satellite
TRUTH: Despite numerous audio options, radio continues to play an important role for music, entertainment and information. Radio touches the lives of millions of consumers every week in the U.S. – regardless of the platform or device being used. Radio engages more people each week than any other audio option. View details
MYTH: It’s hard to track and measure radio’s local results.
TRUTH: Radio delivers measurable results. It drives web traffic and influences behavior. Radio’s advertising impact can be measured both online and offline. According to a Nielsen 2018 study, listeners who heard a radio ad three or more times took significant action as compared to those that hadn’t heard the radio ad. View details
MYTH: Radio doesn’t drive traffic or sales
TRUTH: As the original mobile medium, radio reaches consumers wherever they are, influencing product consideration, web traffic, and purchase behavior. View details
MYTH: Social Media is more effective than radio.
TRUTH: Driving conversation and engagement among listeners is one of radio’s greatest strengths, and the personalities on radio stations are the original social media influencers. As the original social medium, radio reaches more adults every week than social networking on devices. View details
MYTH: Radio can’t target a specific audience like cable TV can.
TRUTH: Radio provides targetability, and reaches more adults weekly than other video options. Consumers who plan on buying a product, using a service or expect a lifestyle change are radio listeners. View details