Advertising Opportunities

30 seconds. That’s how long it takes to read this introduction.

And during that same 30 seconds, a commercial for your company could be airing on 92.5 the River, reaching the River’s half million listeners!

That’s a half million potential new customers hearing about your company and discovering your products or services. A half million people who live, work, and shop in Greater Boston and Southern New Hampshire.

That’s the power of radio advertising.

In this era of emerging media and increased competition for attention, radio perseveres because it reaches people wherever and whenever. In your car, at the workplace, in the gym — you name it, radio is there.

And your company’s message could be there too!

Call or email today for your free no-obligation, no-pressure consultation, and learn how the River can help your company grow and prosper!


Donald St. Sauveur, General Manager
Phone: 978-374-4733
Email Donald

Advertising Inquiry Form

The Power of Radio Advertising

The Power of Radio
  • Radio is Boston’s #1 reach medium
  • Radio has mass appeal, and dominates across key demographics
  • Radio is a medium of influence and personality
  • Radio advertising delivers exceptional brand recall
  • Radio advertising creates top-of-mind brand awareness
  • Radio advertising drives online search
  • Radio advertising directly impacts purchase decisions
  • Radio advertising delivers superior ROI

Learn more in this in this infographic summarizing The Power of Radio.

One-Stop-Shop for Expanded Advertising Reach

92.5 the River provides advertisers with excellent coverage, value, and targeted reach, as our 50,000 watt signal blankets Northeast MA — extending south to the South Shore, west to Worcester, north to Southeastern NH, and even a bit of Southern Maine.

We also offer advertisers the opportunity to easily extend their reach even further by taking advantage of our River Radio Network. For a small additional fee, we’ll air your commercial on our three additional stations, reaching an even greater local audience to the north and west.

River Radio Network Coverage Map

Myths & Misconceptions About Radio

MYTH: Everyone is listening to Pandora/Spotify/Satellite
TRUTH: Despite numerous audio options, radio continues to play an important role for music, entertainment and information. Radio touches the lives of millions of consumers every week in the U.S. – regardless of the platform or device being used. Radio engages more people each week than any other audio option. View details

MYTH: It’s hard to track and measure radio’s local results.
TRUTH: Radio delivers measurable results. It drives web traffic and influences behavior. Radio’s advertising impact can be measured both online and offline. According to a Nielsen 2018 study, listeners who heard a radio ad three or more times took significant action as compared to those that hadn’t heard the radio ad. View details

MYTH: Radio doesn’t drive traffic or sales
TRUTH: As the original mobile medium, radio reaches consumers wherever they are, influencing product consideration, web traffic, and purchase behavior. View details

MYTH: Social Media is more effective than radio.
TRUTH: Driving conversation and engagement among listeners is one of radio’s greatest strengths, and the personalities on radio stations are the original social media influencers. As the original social medium, radio reaches more adults every week than social networking on devices. View details

MYTH: Radio can’t target a specific audience like cable TV can.
TRUTH: Radio provides targetability, and reaches more adults weekly than other video options. Consumers who plan on buying a product, using a service or expect a lifestyle change are radio listeners. View details