Privacy Policy

This website does not share personal information with third parties nor does WXRV/92.5 the River store any information about your visit to this website other than to analyze and optimize the site’s content and user experience through the use of cookies.

Use of Cookies

This website uses Google Analytics to help analyze how users use the site. The tool uses a “cookie,” which is a small piece of data sent from a website and stored in the user’s web browser while the use is browsing that website. The information generated by the cookie about your use of the website is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for WXRV/92.5 the River. You can learn more about Google’s privacy policy. Users are advised that if they wish to deny the use of cookies from this or any other website, they should take necessary steps within their web browsers security settings to block such cookies.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.

Advertising & Analytics

When you access and use the, we and/or a third party partner may serve you advertisements regarding goods and services that may be of interest to you (or in some cases, to users who our service providers deem to have characteristics similar to our listeners) based on information relating to your access to and use of this and other websites. To do so, we or our service providers may place or recognize a unique cookie on your browser (alone or in conjunction with web beacons, pixel tags or other tracking technologies). If you would like more information about online advertising, please visit visit or, If you would like to learn more about your choices and how you can opt-out of the collection and use of information for ad targeting, or visit

We may occasionally use Facebook Custom Audiences to deliver advertisements to website visitors on Facebook based on email addresses that we have collected. You may learn more about Facebook Custom Audiences by visiting, and you may learn how to opt-out of receiving advertisements from the River based on your email address by visiting the section below titled “Your choices about how we use and disclose your information.” We also may use information associated with visitor social media accounts, such as demographic and other information about an individual’s title, industry or organization, to improve our marketing efforts if that individual connects those social media accounts to a website profile.

We may use the information we have collected from you to enable us to display advertisements from our advertisers to their target audience of users. Even though we do not disclose personal information for these purposes, if an end-user clicks on or otherwise interacts with an advertisement, the advertising customer may assume that the end-user meets its target criteria.

We use third party analytics providers, including Google, to collect information about your use of and enable us to improve our website’s content and layout. The information allows us to see the overall patterns of usage on the website, helps us record any difficulties users may have with the website, helps us measure the effectiveness of our advertising, and allows us to use responses to advertisements to optimize ad performance. Google Analytics uses cookies and other similar technologies to collect information about the website use and to report website trends to us, without identifying individual end-users or visitors to us. See below for more information, or to opt-out of these practices.

Your Choices About the Collection & Use of Your Information

We strive to provide you with choices regarding the information you provide to us. Mechanisms available to provide you with control over your information include the following:

  • Tracking Technologies and Advertising. You may set your web browser to restrict or to entirely block cookies, to configure cookie notification settings and/or to delete cookies already present on the browser or device. Information on how to do this should be provided in the web browser’s help/reference section. Visitors who block cookies may be able to access a Website but will not be able to use most of the content, applications and services available on that site. Limiting or restricting certain types of cookies may also prevent a visitor or user from accessing certain portions of the website, depending on how the browser settings are configured.
  • You can learn about Google’s practices by going to‌partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at
  • You may opt-out of other ad-targeting programs by visiting the Digital Advertising Alliance’s Consumer Choice Tool for Web at
  • You may also opt-out of this type of advertising by adjusting your Browser Controls. Most modern web browsers contain extensive controls that give you the ability, among other things, to block or limit cookies. Start with these sites to learn more about your browser’s privacy controls:

  • Additionally, Firefox and Chrome have extensive repositories of add-ons that can help enhance your control over your privacy:

  • Promotional Offers from the River. The River’s email list(s) is opt-in only. However, if you no longer wish for the River to use your email address to send you promotional messages, you can (i) opt-out by checking the relevant box located on the form on which your data is collected (or, in some cases, by choosing not to opt-in), (ii) opt-out by clicking the “unsubscribe” link that appears at the bottom of every marketing email we send, or (iii) opt-out at any other time by sending an email stating your request to We will try to comply with your request(s) as soon as reasonably performed. Please also note that if you, as a website visitor, opt-out of receiving marketing-related emails from us, we may still send you important administrative messages pertaining to your profile.
  • Contact & Communication

    Users contacting this website and/or it’s owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time at which it is no longer required or has no use. Every effort has been made to ensure a safe and secure form to email submission process, but those using such form to email processes do so at their own risk.

    This website and it’s owners use any information submitted to provide you with further information about events and offers, or to assist you in answering any questions you may have submitted. This includes using your details to subscribe you to our email mailing list, but only if this was made clear to you and your expressed permission was granted when submitting any form to email process. Your details are not shared with any third parties.

    Email Mailing List

    This website operates an email mailing list program (9-2-5 Network), used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

    All personal details relating to subscriptions are held securely. No personal details are passed on to third. You may request a copy of personal information held about you by this website’s email newsletter program. If you would like a copy of the information held on you, please contact using the information provided at the bottom of this policy.

    Email marketing campaigns published by this website or it’s owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity, and other similar information. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

    In compliance with CAN-SPAM Act of 2003, subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated unsubscription system is unavailable, clear instructions on how to unsubscribe will by detailed instead.

    WXRV/92.5 the River currently uses MailChimp, an email address management and message sending service provided by The Rocket Science Group, LLC, dba MailChimp. MailChimp will not, under any circumstances, sell its lists, contact or market to list subscribers, or share its lists with any other party, unless required to do so by law. You can learn more about MailChimp’s Privacy Policy.

    External Links

    Although this website seeks to include only quality, safe and relevant external links users should always adopt a policy of caution before clicking any external web links provided on this website.

    The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and it’s owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

    Advertisement Banners & Sponsored Links

    This website contains advertisements and sponsored links. Clicking on any such ads will send you to the advertiser’s website, which may in turn, use cookies and may track the number of referrals sent from this website. Users should therefore note that they click on sponsored external links at their own risk, and that this website and its owners are not liable for any damages or implications caused by visiting any external links appearing on this website.

    Republished Content

    WXRV/92.5 the River is not responsible for republished content from this website on other without our permission.

    Changes To This Policy

    If there are any changes to this Privacy Policy, we will post them on this page, and update the date below. Any changes will be effective as of the date posted.

    This privacy policy was last updated on Feb 8, 2018.


    If you have any questions or comments, or if you want to update, delete, or change any Personal Information you’ve submitted on this website, please use our Contact Form to reach us. You may also contact us by postal mail at:

    WXRV/92.5 the River
    30 How Street
    Haverhill, MA 01830